{"title":"Whitefish Ice Fishing","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSmall, sensitive ice fishing lures for whitefish and precise finesse fishing.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Norolan whitefish lures are designed for subtle presentation and careful control under the ice. Handmade in Finland using lead-free materials, they combine traditional Nordic ice fishing knowledge with modern lure design.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"ma-rautu-mutu-rautumorri","title":"MA Mutu Arctic Char Mormyshka","description":"\u003ch2\u003e\u003cstrong\u003eLegendary Markku Autio handcrafted Arctic char jig, made in Finland\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Rautu Mutu mormyshka is a unique blend of a leech pattern and a traditional jig, combining the best qualities of both.\u003c\/p\u003e\n\u003cp\u003eWhen ice fishing with a char spoon and the Rautu Mutu, you can use a more active, traditional jigging technique, or alternatively a subtle leech- or mormyshka-style trembling presentation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote!\u003c\/strong\u003e Norolan is committed to lead-free products, and this special version of the Rautu Mutu is completely lead-free. The head of the Norolan Rautu Mutu mormyshka is made from tungsten, an environmentally friendlier alternative to traditional lead-headed jigs.\u003c\/p\u003e\n\u003cp\u003eOur selection includes Markku Autio’s trusted color choices. Despite its name, the Rautu Mutu is also well suited for ice fishing for grayling, whitefish, rainbow trout, and perch.\u003c\/p\u003e","brand":"Norolan","offers":[{"title":"Red Black","offer_id":50791296500032,"sku":"MAM-01","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Pink Yellow","offer_id":50791296532800,"sku":"MAM-02","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Olive Brown","offer_id":50791296565568,"sku":"MAM-03","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Orange Red","offer_id":50791296598336,"sku":"MAM-04","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Gold Black","offer_id":50791296631104,"sku":"MAM-05","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Blue White","offer_id":50791296663872,"sku":"MAM-06","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Parrot","offer_id":50791296696640,"sku":"MAM-07","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"Green Black","offer_id":50791296729408,"sku":"MAM-08","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/2469\/5104\/files\/MaRautuMutuperhomorri.jpg?v=1750339215"},{"product_id":"norolan-arctic-light-led-valopilkki","title":"Norolan Arctic Light LED light jig with replaceable LED","description":"\u003ch2\u003e\u003cstrong\u003eThe best-selling light jig in the Nordics\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Norolan Arctic Light LED is the true original—the king of light jigs. It was the first commercially successful light jig on the market and went on to become the best-selling flashing jig in the Nordic countries. This lure combines a slow-sinking, sensitive swimming action with an attractive flashing LED light and a glowing center lens that draws fish in.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eAn excellent all-round jig for most species\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Norolan Arctic Light LED was originally designed specifically for Arctic char, but it has proven itself highly effective for perch, as well as for grayling and whitefish. Numerous ice fishing competitions have been won using Norolan Arctic Light LED jigs.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eInterchangeable Norolan Original LED adds versatility\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWe developed a replaceable Norolan Original LED light element, allowing you to easily switch colors depending on fishing conditions.\u003c\/p\u003e\n\u003cp\u003eTraditional light jigs with fixed lights often became useless once the battery ran out. With this jig, you can simply replace the LED element by twisting in a new one and continue fishing with your trusted lure.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e100% made in Finland and handcrafted quality\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Norolan Arctic Light LED is handcrafted in Mikkeli, Finland, and each piece features a unique pattern. 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